Managing Your Business Like A Professional

Benefits Of Contracting With A Virtual Marketing Strategist

by Sherri Robinson

In this day and age, marketing and advertising are more important than ever for companies that want to succeed and grow their revenue. While very large corporations often have large in-house marketing departments, small and medium businesses typically do not have the budget or capital for the same type of setup. As a small or medium business, you could consider hiring a full-time employee to work on marketing strategies for your company, but many savvy business owners are instead turning to contracting with virtual marketing strategists. There are a number of benefits to working with a virtual marketing strategist, such as:


A virtual marketing strategist is a professional who is highly skilled and knows the best methods and strategies for marketing and advertising in today's competitive world. As a business owner you may wear many hats, but if you do not have any expertise in marketing, your efforts will be futile, which will waste your marketing budget. An experienced virtual marketing strategist will review your company, develop different marketing campaigns based on your target demographics, and ensure positive results. A virtual marketing strategist is a very valuable resource for small- and medium-size businesses that want to make sure that their marketing dollars are well spent.

Save Money

Hiring a full-time employee to handle marketing for your company can be quite expensive. In addition to paying a salary, you will also need to offer benefits, pay workers' compensation insurance, and provide office space and equipment. Virtual marketing strategists work remotely, so they will not need any office space or equipment. Since almost all virtual marketing strategists are contract employees, you will not be expected to offer health/dental/vision insurance or paid time off for vacation or sick days. In the long run, opting for a virtual marketing strategist over a full-time in-house employee can save your company a lot of money.

Increased Productivity

A virtual marketing strategist typically does not work 9-5 for one company. Also, since few virtual marketing strategists are on salary, they are only paid for hours of work completed. Thus, top virtual marketing strategists tackle projects in a very efficient manner to help ensure that all of the tasks and goals outlined in the contract are fulfilled. You can count on a great virtual marketing strategist to be highly motivated and very efficient, which helps ensure that all of your company's marketing needs are met by your deadline. 

To learn more, contact a company like Back Office Wizard.