Managing Your Business Like A Professional

3 Important Tips For Designing Effective Digital Business Signage

by Sherri Robinson

Digital signs are a great way to grab people's attention since you can change the appearance of the sign whenever necessary to share a new message. When it comes to installing a digital sign, you want to get it right.

1. The Orientation of the Sign

Right now, digital signs are made with dimensions or pixels, much like a television. However, you can choose how you want the sign to be hung up and installed.

You can have the sign installed horizontally, giving you more of a set-up like a television screen, or you can have the image installed vertically, giving you a layout similar to that of a smartphone when it is correctly positioned. The positioning of the sign is based on your needs and how you want to create the images or advertisements on your digital signage.

2. The Resolution of the Screen

Just like with a television, a digital signage display has a resolution. The resolution is all about how many pixels are on the screen. More pixels equal a better picture.

For example, the pixels can range from somewhere around 960 x 540 pixels, or a quarter of HD quality, all the way up to Ultra HD quality, which is 3840 x 2160 pixels. If you want higher quality images, you are going to want to go with a screen with higher resolution.

3. The Layout of Images

When it comes to creating images to display on your digital signage, you need to be careful with the layout of the image. You are going to want to leave what is considered "safe space" around the edge of your image. This safe space helps to ensure that your primary image doesn't get cut off the edges of the digital sign. This is really similar to how you would leave a bleed zone around the edge of a printed item.

You will also want to place elements so that one's eyes will read the elements like they would a book page. In the United States, it is common to read an image from left to right, top to bottom.

When you add a message to the board, stick to a small number of words per line, and only add a minimal amount of text. Dense, text-rich sentences that contain too many words will be hard for people to read. You want to keep all words shared on the screen as precise as possible.

Finally, remember to use images. You can often convey a lot of information with a simple image, and one of the great things about digital signage is that can full picture of the image.

If you are purchasing a digital business sign, make sure you select your preferred orientation and go for a high pixel count. When designing images for the layout, keep it simple, use pictures, and think about how one's eyes will flow over the image. Those simple tips will help you create effective images for your digital sign.